Short Reads

A rolling conversation that shines a light on the marketing industry, helping you to sort the good advice from the bad.

“Creativity is intelligence having fun.” – Albert Einstein"
06 January 2021
Ben Bowman
Metrics without Meaning
05 January 2021
Ben Bowman
Website without SEO
01 January 2021
Ben Bowman
Strategy without Flexibility
04 January 2021
Ben Bowman
Paid Search without Conversion
“At some point you just have to let go of what you thought should happen and live in what is happening.” - Heather Hepler"
03 January 2021
Ben Bowman
Solving before Problem
23 June 2023
Ben Bowman
What is Product Marketing
02 June 2023
Ben Bowman
Product Market Fit
01 January 2021
Ben Bowman
Worklife without Balance
“You can't stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.” - A.A. Milne, Winnie the Pooh"