Promoting the Leaders in Literacy

Bedrock Learning is a company dedicated to improving literacy in schools through their innovative software solutions. They approached our product marketing consultancy to help them increase traffic and drive revenue growth. Through a thorough examination of their teacher audience and following a defined product marketing process, we were able to increase traffic by over 10,000 monthly visits and boost revenue by 30%.

Challenge

Bedrock Learning had a strong product offering but faced difficulty in reaching their target audience and effectively communicating the value of their software. They were looking for a way to refine their marketing strategy to achieve better product-market fit, increase traffic, and ultimately grow their revenue.

Process

Our product marketing consultancy followed a structured process that included four key stages: Strategy, Product, Promotion, and Place (the 4Ps).

Strategy

First, we conducted extensive market research to better understand the needs, preferences, and motivations of Bedrock Learning’s teacher audience. We used surveys, interviews, and focus groups to gather data on teachers’ pain points, priorities, and their existing solutions for improving literacy.

Product

After extensive discussion both internally and with user research, we identified areas where Bedrock Learning’s market strategy and product development could be refined and optimised to better meet the needs of its target audience. We worked closely with the company to implement these improvements, ensuring that everyone was aware that the product provided significant value to teachers and addressed their most pressing challenges.

Promotion

Once the product value was established, we developed a comprehensive promotional plan to reach and engage the target audience. This included creating compelling messaging and content that showcased the benefits of Bedrock’s software, as well as implementing an effective mix of marketing tactics such as inbound marketing, paid search, paid social, and search engine optimisation.

Place

To ensure that the product was easily accessible to the target audience, we worked with Bedrock Learning to optimise their website for user experience and search engine performance. We also helped them establish partnerships with key stakeholders in the education sector, such as schools, and education authorities.

Testing and Iteration

Throughout the process, we conducted regular testing and analysis to measure the effectiveness of our efforts and make data-driven adjustments as needed. This allowed us to continually refine our approach and maximize the impact of our marketing tactics.

Results

By following this structured product marketing process and focusing on the 4Ps, we were able to achieve impressive results for Bedrock Learning:

• Increased traffic by over 10,000 monthly visits
• Boosted revenue by 30%
• Improved product-market fit with the teacher audience

Conclusion

This case study demonstrates how a data-driven and structured approach to product marketing can help companies like Bedrock Learning achieve significant growth in both traffic and revenue. By understanding their target audience, optimising their product offering, and implementing effective marketing tactics, we were able to drive meaningful results and contribute to the both the company’s success and education of thousands of young people.